Top Social Media Tips for Small Businesses
Social media is one of the best ways for small business owners to connect with prospects and customers. Done right, it can drastically increase leads and sales. Some small businesses and entrepreneurs have even built their entire business on social media. Done incorrectly however, it can be a time drain or completely backfire by alienating the people you're intending to attract. That's why we want to make sure you do it right!
Here are our top tips for you to nurture a successful social media presence and strategy.
1) Be Intentional
Don't just aimlessly post on social media. What are your overall marketing objectives? How can your different social platforms help your achieve them? It can be so easy to feel pressured into having to be on all of these platforms all the time lest people forget you exist. But it's more important to understand that social media is a tool for you to use to help you reach your marketing goals. Choose the channels that best fit your target demographic and forget about the rest.
2) Be Different
There are so many accounts for SO many things on social media, and it can be easy to get lost in the noise. One thing we quickly realized at NJBS is the importance of finding what makes you special and letting that shine. Stand out from the crowd and be remembered.
3) Be Appreciative
Something we often forget about social media - ironically enough - is that it should be social! It shouldn't be you just talking about your business and all that you've accomplished. It is, at it's core, an opportunity for you to connect with the people who support your business. Show your followers that you're appreciative of their support by liking and commenting back to them.
4) Be Organized
One of the most important things about social media strategy is being consistent with your posting. It's nearly impossible to stay consistent without creating a calendar to help you get and stay organized.
Create a strategy and actionable plan that works towards your overall marketing goals to get the best results with the most efficient use of your time and effort. This will also help you figure out what tasks you can automate or delegate to others (an employee or marketing agency).
5) Be Smart
As a small business owner your time is probably already stretched thin, and social media strategy and management probably isn't your forte. So, delegate your social media to an employee you hire or to outside experts.
Social media can feel overwhelming, especially to a small business owner who is already being pulled in 100 different directions. We can help you with that. Reach out and let us know how Not Just BS can help you achieve your marketing goals.