L’OREAL
Art Director and Animator for the launch of Hair.com
THE SOLUTION
I focused on creating a video that captured the essence of the website and the brand's vision. To do so, we took a deep dive into the site's structure and features, creating concept pages for web and mobile that highlighted key elements of the new product. We then integrated these designs with existing photography to create a high-impact, visually stunning video. The video was a hit at the internal meeting, successfully generating interest and securing the necessary budget for the product launch. As a result, I continued to work with L'Oreal to create additional videos to expand on the website's functionalities and produce engaging social media content.
THE STORY
L'Oreal approached me to create a brand video for their new product launch at their annual summit meeting. The video was aimed at generating excitement and interest among the company's leadership and employees for the launch of their new offering: Hair.com.
THE CHALLENGE
The project had an extremely tight deadline, with only two weeks to deliver a video that effectively showcased the functionality of the new website. Additionally, there were minimal assets available for use, making the task all the more challenging.