AMD
Art Director and Lead Animator
for a series of 3D animated logos in different styles for promotional campaigns
THE STORY
As Motion Director at Monigle, I was responsible for creating a series of 3D animated logos in different styles for AMD’s promotional campaigns. Inspired by MTV’s logo animations, the logo would be represented in different styles and be used across all of their marketing materials to help promote their latest line of high-performance processors. These 4 animations served as proof of concept for what our team could deliver.
THE CHALLENGE
The challenge was to create logos that would reflect AMD's brand identity, while also bringing a new spin to the core brand. The logos needed to be versatile enough to be used in various marketing materials, such as social media, video ads, and billboards. Additionally, the logos had to convey the brand's message of high-performance and technological superiority and connect with their diverse client personas.
Video edit I directed for the pitch meeting
THE SOLUTION
We began by researching AMD's brand identity, their target customer personas, and analyzing their previous marketing materials. After brainstorming ideas, we created four unique concepts for the 3D animated logos, each with a distinct style and personality.
Once the concepts were approved, I took on the role of Lead Animator and worked with a team of 3D artists to bring the logos to life. Focusing on lighting and texturing as well as the more complex animations of concept 1.
RESPONSIBILITIES
Directed Animation
Animated Concepts 1 and 4
Texturing and Lighting of all concepts
Supervised the work of a team of 3D artists for concepts 2 and 3
Project Management
Interpreting client brief and market research to create the visuals
Compositing and post-production