JUMP
Creative Director and Lead Animator
for a series of 3D animations for the launch of Jump’s new scooters and to illustrate correct uses
THE STORY
Based on the success of our previous work for Uber's Jump scooter brand, I was asked to help with the creation of follow-up content that would educate city officials on the benefits of shared scooters and generate support for the concept.
OUR SOLUTION
To overcome this challenge, we decided to create a series of low poly 3D animations that demonstrated the correct and incorrect uses of public scooters. These animations would serve as an introduction to the conversation and help educate city officials on the benefits of having public-use scooters in their cities.
THE CHALLENGE
The Covid-19 epidemic made it impossible to conduct physical shoots of the scooters in use, which presented a challenge in terms of how to effectively showcase the benefits of public scooters to an audience that may be unfamiliar with the concept, and the approved budget for this follow-up content could not cover full CGI renders as we had done in the past.
THE RESULT
The 3D animations were a hit with the audience and received positive feedback from the Jump team. They effectively communicated the benefits and correct usage of public scooters, and helped to generate support and interest in the idea among city officials.