NIKE
Art Director and Lead Animator
for graphics for CMO presentation to the company in the yearly Corporate Event
THE STORY
When Nike approached our creative agency with a challenge to turn data on athletes and the Nike Apps into an engaging and dynamic presentation, we were excited to take on the project.
OUR SOLUTION
To bring the presentation to life and give it a dynamic feel, we decided to use video backgrounds with Keynote’s native animated text and images. We sourced a selection of Nike assets and used After Effects to grade them and give them a consistent look that tied in with the overall aesthetic of the presentation. Bringing multiple techniques together, we were able to create an animated presentation that effectively communicated the data and story of Nike's athletes and apps.
THE CHALLENGE
Nike's CMO wanted the presentation to represent the Nike brand and be suitable for use as a keynote file that could be presented at various offices and events. The challenge was to create a visually striking and dynamic presentation using Keynote, with limited resources for external animation.
THE RESULTS
The presentation was a success and received positive feedback from Nike's CMO and the wider company. The dynamic and visually appealing design helped to bring the data to life and engage the audience, effectively communicating the brand story and message.